BBA Digital Marketing

BBA Digital Marketing is an undergraduate degree program that focuses on marketi...

BBA Digital Marketing
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BBA Digital Marketing

BBA Digital Marketing is an undergraduate degree program that focuses on marketing strategies in the digital world. The course is designed to provide students with knowledge of online marketing tools, platforms, and techniques used by businesses to promote their products and services.

It covers areas such as search engine optimization (SEO), social media marketing, content marketing, email marketing, and online advertising. Students learn how to create, manage, and analyze digital campaigns across various platforms.

This program is ideal for students who are interested in marketing, social media, branding, and building a career in the fast-growing digital marketing industry.

  • Duration: 3 Years (6 Semesters)
  • Mode:
  • Degree: Under Graduate
  • Approved By: UGC
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100%

Industry Relevant

50+

Universities

24x7

Learning Support

High

Placement Rate

Eligibility Criteria

  • Must have passed 10+2 (12th class) from a recognized board
  • Minimum 45% – 50% marks (varies by university)
  • Students from any stream can apply
  • Admission is generally merit-based; some universities may conduct entrance exams

Course Duration

The total duration of the program is 3 Years (6 Semesters) divided into semesters.

CURRICULUM

Syllabus Overview

Core Subjects
  • Principles of Management
  • Marketing Management
  • Business Communication
  • Financial Accounting
  • Business Economics
Digital Marketing Subjects
  • Search Engine Optimization (SEO)
  • Social Media Marketing (SMM)
  • Content Marketing
  • Email Marketing
  • Google Ads & Online Advertising
  • Web Analytics
Practical / Skill-Based Subjects
  • Campaign Management
  • Content Creation
  • Website & Blog Management
  • Internship / Live Projects
CAREER PATH

Career Opportunities

After completing this course, you can explore various career paths.

Job Roles
  • Digital Marketing Executive
  • SEO Specialist
  • Social Media Manager
  • Content Marketer
  • PPC (Ads) Specialist
  • Email Marketing Executive
  • Digital Marketing Manager
Higher Education Options
  • MBA (Digital Marketing / Marketing)
  • PG Diploma in Digital Marketing
  • Certifications (Google, Meta, etc.)
  • MBA

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