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BBA Marketing

BBA Marketing is an undergraduate degree program that focuses on marketing strat...

BBA Marketing
ABOUT COURSE

BBA Marketing

BBA Marketing is an undergraduate degree program that focuses on marketing strategies, consumer behavior, branding, and sales management. The course is designed to provide students with knowledge of how businesses promote their products and services and build strong customer relationships.

It covers both traditional and digital marketing concepts, including advertising, market research, product development, and brand management. Students learn how to analyze market trends, understand customer needs, and create effective marketing campaigns.

This program is ideal for students who are creative, interested in business promotion, and want to build a career in marketing, sales, and brand management.

  • Duration: 3 Years (6 Semesters)
  • Mode: Online
  • Degree: Under Graduate
  • Approved By: UGC
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100%

Industry Relevant

50+

Universities

24x7

Learning Support

High

Placement Rate

Eligibility Criteria

  • Must have passed 10+2 (12th class) from a recognized board
  • Minimum 45% – 50% marks (varies by university)
  • Students from any stream can apply
  • Admission is generally merit-based; some universities may conduct entrance exams

Course Duration

The total duration of the program is 3 Years (6 Semesters) divided into semesters.

CURRICULUM

Syllabus Overview

Core Subjects
  • Principles of Management
  • Business Economics
  • Financial Accounting
  • Organizational Behavior
  • Business Communication
Marketing Specialization Subjects
  • Marketing Management
  • Consumer Behavior
  • Advertising & Brand Management
  • Sales & Distribution Management
  • Digital Marketing
  • Market Research
Skill-Based Subjects
  • Communication & Presentation Skills
  • Creativity & Branding
  • Data Analysis
  • Computer Applications
Practical / Project Work
  • Marketing Campaign Projects
  • Case Studies
  • Internship / Industrial Training
CAREER PATH

Career Opportunities

After completing this course, you can explore various career paths.

Job Roles
  • Marketing Executive
  • Sales Executive
  • Brand Manager
  • Digital Marketing Executive
  • Market Research Analyst
  • Business Development Executive
Higher Education Options
  • MBA (Marketing)
  • PGDM (Marketing)
  • Digital Marketing Certifications
  • M.Com
  • Competitive Exams (UPSC, SSC)

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