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MBA Digital Marketing

MBA Digital Marketing is a postgraduate degree program that focuses on advanced ...

MBA Digital Marketing
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MBA Digital Marketing

MBA Digital Marketing is a postgraduate degree program that focuses on advanced digital marketing strategies, online branding, and data-driven marketing techniques. The course is designed to equip students with the skills required to plan, execute, and manage digital marketing campaigns across various online platforms.

It covers key areas such as search engine optimization (SEO), social media marketing, content marketing, performance marketing, email marketing, and web analytics. Students also learn how to use modern tools and platforms to analyze data and optimize marketing performance.

This program is ideal for students and professionals who want to build a career in digital marketing, online business, branding, and e-commerce.

  • Duration: 2 Years (4 Semesters) Some institutes also offer 1 Year Executive MBA HR
  • Mode: Online
  • Degree: PG
  • Approved By: UGC
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100%

Industry Relevant

50+

Universities

24x7

Learning Support

High

Placement Rate

Eligibility Criteria

  • Must have a Bachelor’s degree in any discipline from a recognized university
  • Minimum 50% – 60% marks (varies by institute)
  • Admission is usually through entrance exams such as:
  • CAT
  • MAT
  • XAT
  • CMAT
  • Some institutes may conduct group discussions and interviews

Course Duration

The total duration of the program is 2 Years (4 Semesters) Some institutes also offer 1 Year Executive MBA HR divided into semesters.

CURRICULUM

Syllabus Overview

Core Subjects
  • Principles of Management
  • Marketing Management
  • Organizational Behavior
  • Business Communication
  • Financial Management
Digital Marketing Subjects
  • Search Engine Optimization (SEO)
  • Social Media Marketing (SMM)
  • Content Marketing
  • Pay-Per-Click (PPC) Advertising
  • Email Marketing
  • Web Analytics
Advanced Topics
  • Performance Marketing
  • E-commerce Management
  • Influencer Marketing
  • Marketing Automation
  • Data Analytics
Practical / Project Work
  • Live Campaign Projects
  • Case Studies
  • Internship / Industrial Training
  • Final Year Project
Skill-Based Subjects
  • Creativity & Strategy
  • Analytical Thinking
  • Communication Skills
  • Leadership Skills
CAREER PATH

Career Opportunities

After completing this course, you can explore various career paths.

Job Roles
  • Digital Marketing Manager
  • SEO Manager
  • Social Media Manager
  • Performance Marketing Manager
  • Content Marketing Manager
  • E-commerce Manager
Industries
  • Digital Marketing Agencies
  • E-commerce Companies
  • Startups
  • Corporate Sector
  • Media & Advertising
Higher Education Options
  • PhD in Marketing
  • Advanced Certifications (Google, Meta, etc.)
  • Executive MBA

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